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Flowgento

Flowgento vs Wati: which WhatsApp Business API is right for you?

Last updated May 2026 · Pricing reflects publicly listed plans observed as of May 2026 — verify current rates on the Wati.

At a glance

Side-by-side on the things most Indian SMBs evaluate.

Feature Flowgento Wati
Free plan available ₹0/mo forever, 1 agent Trial only
Starting paid price ₹499/mo (Starter) ~₹2,000+/mo
Unlimited messages on every plan Flowgento side; Meta rates apply Often tied to bundle limits
Unlimited agents (top tier) Scale tier Per seat
Click-to-WhatsApp Ads attribution Yes Yes
Native Shopify integration Roadmap — webhooks today Yes
No-code chatbot flow builder Roadmap — auto-replies basic today Yes
Made in India / India-resident team GSTIN 21CIJPP8904K1ZY Singapore HQ
INR billing with GST invoice Yes Yes
Yearly billing discount 16% (2 months free) Varies by plan

When Wati is a better fit

We'd rather see you on the right tool than the wrong one. Honest cases where Wati wins:

  • You need enterprise-grade maturity

    Wati has 5+ years of platform maturity and a sizeable enterprise customer base. If you're a 100+ employee company with formal procurement and complex SLAs, Wati's enterprise track record may matter to your buying committee.

  • You need a specific Wati-only integration

    Wati has more out-of-the-box integrations with enterprise tools (CRMs, helpdesks, ERPs). If your stack already includes one of those and Wati's connector is what you need, the integration is worth more than the price difference.

  • You're a BFSI / regulated-industry customer

    Wati has established relationships with banking, financial-services, and insurance customers. They've been through the vendor-onboarding paperwork that those industries require. Flowgento is newer to that segment.

  • You need 24×7 follow-the-sun support

    Wati's larger support team operates across more time zones. Flowgento's support runs in IST business hours with a smaller founder-led team. If you need 3am support, Wati wins.

When Flowgento is a better fit

The cases that brought us to Wati customers:

  • You're price-sensitive (most Indian SMBs)

    ₹499/month vs ~₹2,000+/month — same core capabilities (inbox, broadcasts, CRM, CTWA, analytics). Over a year, the saving funds a hire or a marketing campaign. The Free tier means you can try the full platform at ₹0 before committing.

  • You want unlimited agents on the top tier

    Flowgento Scale at ₹1,999/month has unlimited agent seats. Wati's top tiers typically charge per seat. For teams growing past 10–15 agents, this gets large fast.

  • You want to talk to the founder, not a sales pod

    Founder-led support, replies in hours, no calendar gauntlet to schedule a 'discovery call'. We're a small team in Odisha and we answer email ourselves.

  • You're a GST-registered Indian business

    INR billing with proper GST invoices, GSTIN-registered Indian entity (eMarinersApp, GSTIN 21CIJPP8904K1ZY). DPDP Act 2023 compliant. No FX surprises.

Feature deep dive

A closer look at the points that usually matter most.

Shared inbox & team collaboration

Both platforms provide a shared team inbox with conversation assignment, tags, and internal notes. Wati's inbox is more feature-dense with deeper enterprise workflows (escalation rules, custom views, advanced filters). Flowgento's inbox is leaner and faster to learn — most SMB teams are productive in a day.

If your team is 3–10 agents, the inbox parity is effectively complete. If your team is 50+ agents with specialized roles, Wati's deeper workflow tooling has the edge.

Broadcasts & template messaging

Both support bulk broadcasts with Meta-approved templates, variable substitution, scheduling, and delivery / read receipts. Both pass through Meta's per-conversation charges. Wati provides slightly more sophisticated A/B testing on templates; Flowgento provides direct visibility into quality-score signals.

For most SMB broadcast use cases (a few thousand recipients, marketing or transactional templates) the two are feature-equivalent.

Click-to-WhatsApp Ads attribution

Both attribute ad clicks to conversations. Wati offers more extensive reporting dashboards; Flowgento provides the core attribution data with clean conversation-source tags. For an Indian D2C brand running Meta ads, both tools will tell you which campaign drove which conversation.

Pricing transparency

Flowgento publishes its full pricing publicly with no negotiation theatre — the price you see is what you pay. Wati uses tiered plans publicly but actual quotes for larger deployments are typically negotiated; this is normal for enterprise BSPs but slower for SMBs.

Pricing comparison

Flowgento: Free (₹0) on the Free plan with 1 agent; Starter at ₹499/mo with 5 agents; Growth at ₹999/mo with 10 agents; Scale at ₹1,999/mo with unlimited agents. All plans include unlimited platform messaging. Meta's per-conversation charges are passed through at cost.

Wati: Entry plans typically start in the ~₹2,000+/month range (publicly listed as of May 2026 — verify on wati.io). Plans bundle a fixed monthly conversation allowance and add per-agent surcharges at higher tiers.

For most Indian SMBs (5–20 agents, 5,000–50,000 conversations a month) the gap is several thousand rupees a month. Verify with current quotes from both vendors before deciding.

Pricing reflects publicly listed plans observed as of May 2026 — verify current rates on the Wati.

See full Flowgento pricing → Compare all alternatives →

Last updated May 2026.

Frequently asked

Is Flowgento cheaper than Wati?

Yes, on entry-level paid plans. Flowgento Starter is ₹499/month with unlimited messages and 5 agent seats; Wati's entry tiers typically start in the ~₹2,000+/month range based on publicly listed pricing as of May 2026 (verify on wati.io). Flowgento also has a genuinely-free ₹0/month plan, which Wati doesn't offer beyond a time-limited trial.

Can I migrate my data from Wati to Flowgento?

Yes. Your WhatsApp Business number lives in your Meta Business Manager account, not Wati's. To migrate: (1) export contacts from Wati as CSV, (2) reassign your WhatsApp number to Flowgento via Meta Business Manager, (3) import contacts into Flowgento, (4) recreate or re-submit templates. The whole process typically takes a few hours; our support team will walk you through it.

Do I keep my WhatsApp number when switching from Wati?

Yes. You own your WhatsApp Business Account through Meta — Wati and Flowgento are both BSPs operating on top of Meta's Cloud API. Switching BSPs reassigns where Meta routes the API calls; the customer-facing number, conversation history (within Meta's 90-day window), and Business Verification status all stay with you.

Does Flowgento have all the features of Wati?

Not all. Wati has been around longer and has more out-of-the-box integrations and a larger enterprise feature set. Flowgento is focused on the core SMB workflow (inbox, broadcasts, CRM, Click-to-WhatsApp Ads, analytics) at a fraction of the price. If you need deep enterprise integrations or a specific Wati feature (e.g. their advanced chatbot builder), Wati may still be the right choice.

Is Flowgento a Wati clone or independent?

Independent. Flowgento is a separate product built by eMarinersApp, an Indian sole proprietorship registered in Odisha (GSTIN 21CIJPP8904K1ZY). We share no investors, no codebase, and no infrastructure with Wati. Different team, different pricing model, different India focus.

Will switching to Flowgento affect my Meta account quality?

No. Quality rating attaches to your WhatsApp Business phone number and Meta Business Account, both of which remain yours. Switching BSPs has no impact on quality rating, green-tick verification, or messaging limits. Your existing template approvals stay valid (templates live in Meta, not in the BSP).

Try Flowgento free — and decide for yourself

The fastest way to compare Flowgento and Wati is to use both. We don't paywall the platform behind a sales call.

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