Cart abandonment recovery
Trigger a polite WhatsApp template message when a customer leaves items in their cart. Indian conversion rates on cart-recovery WhatsApp messages typically beat email by an order of magnitude.
Solutions · E-commerce
WhatsApp Business API for e-commerce in India
Recover abandoned carts, send order updates, confirm COD orders, and bring past customers back — all on the WhatsApp Cloud API, with INR pricing built for Indian D2C brands.
Indian shoppers prefer WhatsApp over SMS, email, and most app notifications. For e-commerce and D2C brands selling in India, a well-run WhatsApp channel is no longer optional — it’s usually the highest-ROI growth lever you have after the storefront itself.
Flowgento gives e-commerce teams the WhatsApp Business API, templated broadcasts, a shared team inbox, and Click-to-WhatsApp ad attribution — in one place, at Indian-SMB-friendly pricing.
Use cases
Order confirmations & status
Auto-send confirmation, shipped, out-for-delivery, and delivered messages. Reduce "where is my order" tickets without growing your support team.
COD verification
Most Indian e-commerce orders are still COD. Confirm via WhatsApp before dispatch to reduce return-to-origin (RTO) losses.
Payment links
Share a payment link directly on WhatsApp for converted-to-prepaid orders or repeat customers. Razorpay link support coming soon.
Win-back broadcasts
Segment customers who haven't purchased in 30/60/90 days and send a personalised broadcast with a relevant offer.
Click-to-WhatsApp Ads
Run Facebook and Instagram ads with a WhatsApp CTA. Conversations land directly in your Flowgento inbox, attributed to the source ad.
How it works
A typical Indian D2C brand on Flowgento sets up four core flows in the first week: cart abandonment, order status, COD confirmation, and a welcome message for new contacts. These four alone usually pay for the subscription several times over within the first month.
More mature teams layer on customer-segment broadcasts (last-90-days buyers, high-AOV customers, repeat purchasers), tag conversations by source (organic / paid / referral), and route different conversation types to different team members.
Because WhatsApp template approval lives with Meta, plan your templates in advance — utility templates (order status, COD verification) get approved quickly; marketing templates may need iteration.
Example templates
Start with these as a base — Meta still has to approve each one, so plan a couple of days for review.
Order confirmation
Hi {{1}}, thanks for your order #{{2}}! 🎉
We're getting it ready for dispatch.
Expected delivery: {{3}}.
Questions? Just reply here. Cart abandonment
Hi {{1}}, you left {{2}} in your cart. Still interested?
We've kept it reserved for 24 hours.
Complete order: {{3}} COD verification
Hi {{1}}, please confirm your COD order #{{2}} of ₹{{3}}.
Reply YES to confirm or NO to cancel. FAQs
Can I integrate Flowgento with Shopify or WooCommerce?
Native Shopify and WooCommerce apps are on the roadmap. Today, you can wire either platform to Flowgento via our webhooks API — most stores get cart abandonment and order status flows live in a day. Zapier connector is also on the roadmap.
How do COD confirmations on WhatsApp reduce RTO?
Return-to-origin (RTO) is one of the biggest cost drains for Indian D2C brands. Sending a WhatsApp template asking the customer to confirm the order before dispatch identifies fake/accidental orders early. Confirmed orders ship; unconfirmed ones get cancelled before logistics cost is incurred.
Can I send promotional broadcasts every day?
Technically yes, but WhatsApp users block aggressive senders fast — and Meta penalises sender quality scores. Most successful Indian D2C brands send 2-4 thoughtful broadcasts a month and rely on triggered transactional messages (orders, COD, abandoned carts) for the rest.
What does it cost to run e-commerce on WhatsApp?
Flowgento Starter is ₹499/month with 5 agent seats and unlimited messages from our side. Meta charges per conversation by category — utility conversations (order confirmations, COD) are cheaper than marketing. A typical Indian D2C brand sending 5,000 transactional + 1,000 marketing conversations a month will spend ~₹2,000-4,000 in Meta charges on top of Flowgento.
Do I need GST registration?
Most Indian e-commerce sellers are already GST-registered. Flowgento bills in INR with GST-compliant invoices if you provide your GSTIN — GST is not required to sign up, but most e-commerce businesses already have it.
Ready to grow your e-commerce business on WhatsApp?
No credit card. Free forever for solo agents.