Blog
Field notes on WhatsApp for Indian SMBs.
Pricing breakdowns, BSP comparisons, setup guides, and lessons from running our own WhatsApp campaigns.
Latest posts
WhatsApp Business API ROI — How Indian SMBs Measure Success in 2026
A clear framework for measuring WhatsApp Business API ROI as an Indian SMB — what to count, how to attribute, sample calculations for D2C, real estate, and edtech, and the metrics that lie.
WhatsApp Template Message Examples for Indian D2C Brands
Practical, Meta-approvable WhatsApp template message examples for cart recovery, order updates, COD verification, and re-engagement — written for Indian D2C and online retail.
WhatsApp Business API Pricing Guide India 2026
How WhatsApp Business API pricing actually works in India: Meta's per-conversation rates, BSP subscriptions, and how to estimate your total monthly cost.
Click-to-WhatsApp Ads: Complete Guide for Indian Businesses
How Click-to-WhatsApp Ads work, what they cost, creative best practices, and the metrics that actually predict conversions for Indian D2C and SMB advertisers.
Wati Alternative: Why Indian SMBs Switch to Flowgento
Honest comparison: how Flowgento compares to Wati on pricing, features, and India-fit for small and medium businesses — plus a migration walkthrough.
How to Set Up WhatsApp Business API in 2026: A Step-by-Step Guide
Complete walkthrough for Indian SMBs: prerequisites, Meta Business Verification, Embedded Signup, template approval, and going live on the WhatsApp Business API.
Best WhatsApp Business API Provider in India 2026
An honest, India-first guide to choosing a WhatsApp Business API provider — Flowgento, Wati, AiSensy, Interakt, Gallabox compared on pricing, features, and fit.