Create templates in Flowgento
Write the template with a text, image or document header, a body with numbered variables, and an optional footer. Flowgento checks it against WhatsApp’s rules before it goes to Meta for review.
Features · Broadcasts and templates
WhatsApp broadcasts and templates, built and sent in one place
Create WhatsApp message templates with buttons, get them approved, then send them to the right segment — personalised, scheduled, and with every reply landing in your shared inbox.
A WhatsApp broadcast is different from a group message. Each customer receives the message privately, from your business number — and WhatsApp’s rules say it should only go to people who have agreed to hear from you. Because these messages start a conversation, WhatsApp requires each one to use a template Meta has approved.
Flowgento handles both halves: the template — written, checked and submitted from your workspace — and the broadcast that sends it to the customers you pick, from whichever of your WhatsApp numbers should send it.
What you get
Buttons customers can tap
Add a Visit website button with a fixed link or a dynamic one that ends in a value you fill per message, a Call phone number button, or Quick reply buttons.
Segments from your own data
Send to contacts by tag, by conversation label, by priority or status — combined with AND or OR — or upload a CSV of recipients for a one-off list.
Personalised variables
Fill each variable with a fixed value, a column from your CSV, or a contact field such as the customer’s name, with a fallback for contacts where it is empty.
Schedule or send now
Send a broadcast straight away or schedule it for later. Each broadcast keeps its own sent and failed counts.
Import, export and copy
Import templates in bulk from CSV or Excel, export them to CSV, sync the ones you created in Meta, and copy templates from one of your WhatsApp numbers to another.
Template messages are charged by Meta per delivered message, by category and recipient country. Current rates:
Meta’s WhatsApp pricing (as of 13 Oct 2026).
How it works
- 1
Draft a template
Choose the category — marketing for offers, utility for updates — write the message and add buttons. Variable samples are part of the submission, because Meta asks for them.
- 2
Submit it for Meta’s review
Every business-initiated message on WhatsApp has to use a template Meta has approved. Flowgento submits it and shows the status as it changes.
- 3
Choose who receives it
Pick a segment from your tags and labels, or upload a CSV. Map each variable to a value, a CSV column or a contact field.
- 4
Send or schedule
Send now or pick a time. Replies from customers come back into the shared inbox as ordinary conversations your team can answer.
Who it's for
Ecommerce sellers
Launches, restocks and offers sent to the customers who asked for them, with a Visit website button that opens the right product.
Colleges and schools
Admission deadlines, exam schedules, fee reminders and holiday notices sent to the right group of students or parents.
Organisations
Event reminders, newsletters and appeals to members, segmented by the tags you already keep.
Large businesses
A template library shared across numbers — create once, copy to each number, import and export in bulk.
Plan availability
Available on Aarambh (Free) , Pragati (Starter) , Vistaar (Growth) , Shikhar (Scale) , Vishwa (Enterprise) and Sampoorn (Lifetime) .
Broadcasts and templates are on every plan. Meta’s per-message charges for template messages are separate from your Flowgento plan.
Limits and prices for every plan are on the pricing page.
FAQs
Why do WhatsApp broadcasts need templates?
WhatsApp only lets a business message a customer freely within 24 hours of that customer’s last message. Anything outside that window — including every broadcast — has to use a template that Meta has reviewed and approved.
What does Meta charge for broadcast messages?
Meta charges per delivered template message. The rate depends on the template category (marketing, utility or authentication) and the recipient’s country. See Meta’s WhatsApp pricing page for current rates; Flowgento’s own plan prices are on our pricing page.
Which buttons can I add to a template?
Visit website (a fixed link, or a dynamic link whose ending you fill in per message), Call phone number, and Quick reply. WhatsApp limits how many of each a template can have, and Flowgento checks those limits while you build it.
Can I use templates I already made in Meta?
Yes. Sync from Meta brings your existing templates into Flowgento with their approval status, so you can use them in broadcasts, from the inbox and through the API.
Can I reuse templates on another WhatsApp number?
Yes. Copy templates from one connected number to another. Where Meta has to review the copy for the new number, Flowgento submits it for you. You can also export templates to CSV and import them back in bulk.
Try it on your own WhatsApp number.
Start on the free plan — no credit card needed.